It is a way of cheating the search engines into either indexing your pages fairly quickly through automated

software tools working together to produce massive web pages all filled with adsense ads. The content on

the web pages are usually not readable, but are loaded with relevant keywords that when the search engine

bots spider your site, it reads it as relevant content to the given niche. Black hat marketers will also link

several sites, pages and bloggs to each other and with the hundreds of links (all automated) point to a

certain website, the search engines generally index these sites rather quickly. Not only are there risks of the

search engines suspending your account, but with this process (and it would have to be automated) you

would need to purchase several software tools all working together which could cost thousands of dollars

not to mention having to register several hundred domains The other thing you should consider when exploring

the black hat methods is is although you could potentially make over $10,000 a month, these techniques

require in most cases, alot of time just maintaining and mass producing websites. The top black hat marketers

spend an average of 40 to 50 hours a week just maintaining and building sites. The search engines eventually

catch up to these sites and once they do, the sites get shut down, so you're constantly building new sites trying

to stay a step ahead of the search engines. The other risk a black hat marketer runs into is the risk of their

account being shut down. You should never rely solely on the adsense black hat techniques when marketing

on the internet and if you're making money through ethical white hat techniques as well, your total business

could be shut down in an instance. There are some variations of black hat techniques that do seem to get

past the serch engine spiders and although they may not seem to be completely ethical, they

don't cross the line and have allowed several hundred web marketers sustain massive, quick long term income.

White Hat Marketing

White hat marketing is basically marketing by following the search engine guidelines. Sometimes

it could take longer to get indexed in the search engines and may require some manual work to

obtain many incoming links, in the end your website will get indexed and the risk of the site getting

de-indexed is minimal. What is "White Hat" marketing? With white hat marketing, automated software

tools should never be considered. The content on your web pages should be original and never duplicated.

Automating this process will wave a flag as far as the search engines are concerned. There are many

advantages to white hat marketing than there are to black hat. The main advantage that comes to mind is the

fact that once your website has been promoted, you can just leave it on auto-pilot and move on to your next

venture. Another huge advantage is that you don't have to build massive portal web pages and sites to make

thousands of dollars a month. If done correctly, a 5 to 7 page website could earn as much if not more than a

black hat portal business and you don't run the risk of your adsense account being in jeopardy.