If you've ever spent time reading popular forums, you've heard people complaining about how bad a product or income opportunity is or praising it for how excellent the information is – or how functional it is – or how much money they have made. This is especially true of marketing forums, where people almost always discuss the latest product launch or company in their field. It's not uncommon to see bipolar approaches to discussing new product or opportunity launches, too. One approach will always focus on the negative parts of the product or company, lambasting it is a sham or as dysfunctional. The other approach will be a little more realistic and look at what was good and what could be improved upon.
Often, you will see the negative comments coming from those who have had little to no success promoting the product or company – or who, they themselves, have had no real experience or training in successfully promoting that product or opportunity.
In contrast, you will likely see the positive comments coming from those who have successfully promoted the product or opportunity and earned; or those who know marketing well enough that they could successfully promote the product or opportunity if they decided to do so.
There's a good reason for this: those who can successful promote products or opportunities and earn money know that almost any product or opportunity, no matter how mundane it is, can be promoted with a high degree of success. They also know that a product or opportunity doesn't necessarily have to be radically different in order to provide information that the end-user needs most.
One prime example of this is McDonald's. Their food was really nothing new or different or better than their competitors – and yet they swiftly defeated everyone else in the market to achieve dominance.
The difference was in how the business was positioned and marketed. In the hands of a bad marketer, it would have floundered; in the hands of a skillful marketer, it became one of the largest corporations in the world.
So keep this caveat in mind next time you hear someone attacking the latest digital product release or income opportunity: there are more lousy marketers than there are lousy products or opportunities!
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