I have observed some very effective and compelling sales letter and discovered that they have a common characteristic. All of them are written with strong, opinionated words.
This should be the way you write your sales copy, I think.
You want to slap (mentally, not physically) people in the head to capture their attention so that you can present something useful to them.
Some will love you for who you are while other will hate you.
Heck, do you care?
Understand this...
Good marketing is offensive.
As long as you make the money from those that love you again and again, then you can be very very rich indeed.
Let's face it. Not everyone will like you even if you are a Mr Nice guy.
Look at the Rich Jerk.
He is selling his products like crazy by highlighting the fact that most of you are poor and that he is filthy rich.
In order to be rich like him, you need to buy his wealth creation product.
And he telegraph the fact that he did not need your money any way, that you are doing yourself a favour by buying his product.
Though he talk and market like a real jerk, still many people buy from him.
Why?
People wish they could be as outspoken as the rich jerk, that direct, that blunt. They cry for freshness in their lives.
The world is filled with people who are crying for leadership and direction.
They want to be told what to do even though they act as though they are not.
You can be opinionated and controversial in your own way, maybe not the rich jerk way.
People will respect you for being that straightforward, non-sugarcoating approach.
When you write a sales copy, speak what you want from the heart. Be yourself.
This way, your sales copy will contain a personality flavoring, truly yours.
People can sense it.
Yew Heng Chiong is a copywriter and Internet Marketer. Check out his website at http://www.effectivesalesletter.com. Inside, you will discover how to write effective and sizzling hot sales letter. Check it out and decide for yourself it you can pick up some copywriting tips there.
